Drew University On-Line Resources for
Writers
Making
Presentations
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WARNING: Good presentations are
harder to write than you may think --
bad ones are easy!
Presentation
skills
in
college |
Many of your college classes will require you to present your
work and while that might seem easy, there are a few tricks that will
make it easier. Presentations require a number of different
writing
skills, including summary and synthesis.
They also require oral skills,
organization, and a good sense of audience. These days, many students
use visual aids such as PowerPoint as part of their presentations, so
you
may also need visual design skills and technical skills, but the key is
the information itself. The
links below will help you master the various elements of presentation
writing
that you may be required of you in college.
Presentation
skills
in
daily life |
While you may not be asked to give a PowerPoint lecture in your
community, you may be called upon to speak in your place of worship, or
at a town council, planning committee, or school board meeting. You may
also be asked to give a presentation of your work to an organization
that has given you a scholarship, grant, or loan. Or you maybe invited
back to your high school to tell them about college or to recruit for
your college. The skills developed for college presentations apply to
these situations as well.
Presentation
skills after college
|
Whether you are selling products, ideas, or yourself, the presentation
skills you learn in college are essential for life after college.
Politicians, CEOs, lawyers, and those involved in media and
entertainment are only as successful as their presentation skills.
Whether you are pitching a story idea, a product, or a skill you are
making a presentation. While each environment will have its own
conventions and each audience will have specific expectations, it is
still the case that basic presentation skills will win the day.
The key
features of a Presentation |
A successful presentation delivers information clearly and in a way the
audience understands. Presenters must therefore
- organize their material in such a way that it seems to tell
a story of some kind, whether it is how they conducted their research
or developed their ideas, or how people will use or learn about a
product or story;
- arrange their material so that listeners can make the
connections the presenters want them to make;
- select examples that add to the presentation and help
listeners gain a concrete sense of the idea;
- name experts/sources where relevant;
- provide visual aids that support the presentation rather
than making it for them (this is really important, do not put our whole
talk up on the slides);
- practice delivery so that it is smooth, clear, and
engaging--and runs for the correct amount of time.
Presentation
organization
|
Obviously, presentations must be well-organized because the listener
cannot re-read or look back at an outline to understand the point. Many
people advise students to think of a presentation like a story.
Sharon Hall, at Colorado College suggests:
Tell
a story. Even adults love to hear stories that have a beginning,
middle, and an end. In the beginning, story-tellers introduce their
characters (the issue), they give us some general information about the
characters and their situation (background about the issue), and
include foreshadowing that lets us know where the story is going
(thesis statement or scientific question). In the middle, the
story-teller brings these characters into a new situation that involves
action and consequence (experimental design, evidence, data,
arguments). In the end, the story-teller resolves the situation and
tells us what happens to the characters in the future (solutions, what
do we do from here).
[You can read what else she says at: http://faculty1.coloradocollege.edu/~shall/EV421/Presentation.html]
Whether your presentation adopts a story-structure, or simply follows
the outline below, it should be planned to help listeners follow you
easily. You might prefer the following outline or a variation of it:
- State the issue (topic, thesis, problem);
- Briefly outline what you will say about it (your argument
and the examples or evidence);
- Describe the background to the issue or your decisions to
explore it;
- Present your first example, piece of evidence, data, etc.;
- Provide a smooth transition by reminding us how this
relates to the topic and how it connects with your next example;
- Present your second example, piece of evidence, data, etc.;
- Provide a smooth transition by reminding us how this
relates to the topic and how it connects with your next example;
- Continue this pattern for the rest of the presentation
(although you should generally not include too much evidence or you
will overwhelm your audience. It is generally better to provide a few
excellent examples than to present all of the examples or evidence
available;
- Finally, remind us of your argument again and explain how
your work addresses it and also fits into the larger discussion of the
topic. You might suggest further research, ways that your work
could be applied to similar situations, or consequences of your
findings. You could also connect your finding to your own life,
experience, or plans; or those of your audience.
Using PowerPoints
in presentations--what to include |
The most boring presentations consist of the presenter reading from
bulleted slides. Don't do that unless you are addressing an audience of
people who are having difficulty sleeping and your goal is to solve
their problems. The slides should be a visual aid, helping listeners to
catch your main ideas or visualize them. Here are some general
guidelines of what to consider including:
- Slides with bulleted text should not include more than
three or four points, and you should discuss each point in some detail
in your presentation;
- If you use names with difficult spelling or unfamiliar
terminology, include that information on slides so that listeners can
make notes;
- If you read an importation quotation that is more than
three lines long,
include that on a slide so that listeners can read along--written text
is generally harder to follow than spoken presentations, so being able
to read along with you will help them follow what is being said. This
is especially important if the quotation is a definition that is
central to your argument;
- Time-lines, family trees, diagrams, maps, and other visuals
should each have their own slide and be kept as simple as possible;
- Images that relate to your point can enliven a
presentation, allowing audience members to picture people, places,
objects, and concepts and thereby be more engaged with your
presentation;
- Images can also be conceptual--you might show various
images of mothers and children (human or animal) if you are talking
about maternal/mothering issues; you can include images of nature if
you are discussing the environment; or of poverty or wealth if you are
discussing the economy. These images work well as background or
transitional images, but do not overdo them;
- Don't forget to cite all of your sources, ideally on the
slide but definitely also in the notes section of the slide
Using PowerPoints
in presentations--what NOT to include |
We use PowerPoints to support a presentation, not to make it for us or
to totally distract us from what is being said. For this reason, it is
important to consider your slides carefully and remember the sage
advice that "less is more." The following guidelines might help as you
decide what not to include:
- While sounds, dancing words, and phrases that bounce into
the slide from various locations making various noises as they do so
may be fun, they are not professional and they generally do more to
distract your reader than inform. As a rule of thumb, only use movement
or sound in embedded video or MP3s, or to deliberately pause between
ideas and repeat key points--think of these as transition slides
intended to step outside of the presentation for a moment. Do not
overuse them!
- Do not use images just for
decoration--these
confuse the eye and distract listeners as they try to see how the image
relates to what you have to say;
- Do not use hard to read fonts--those with serif (the little
bars at the top of "d," "h" and "b" and the lines at the base of "f"
"m" and "r") such as Times New Roman (this one) are better as they help
us to follow what we read,
although if you do not use many words, a sans serif font can be fine
and may be more aesthetically pleasing (Comic, Arial, and Skia are
sans serif fonts);
- Do not use fonts that are too small--fonts and images need
to be large enough to be seen from the back of the room;
- Do not use hard to see color schemes (yellow or pink on a
white background for example), and do not put red and green together as
people who are color blind will not be ale to distinguish the
difference. Some people suggest using a light color on a solid dark
background;
- Do not use "busy" backgrounds or images with words over
them unless the images are very subtle, ideally in shades of grey;
- Do not use too many slides, allow them to stay up a while
and support your words.
You may find it helpful to write out what you will say on note cards,
or to make an outline. If you are using a PowerPoint presentation you
will find it helpful to print out the slides in "handout" format so you
can remember the order. In this format, you can make notes next to each
slide to help you remember what you intend to say, and when to change
slides. Do not try to read from a paper. Some academic
conferences still use this method of presentation, but it is hard to
follow and tends not to engage listeners. Instead, make an outline,
practice, and use prompts to keep you focused.
You will probably be nervous, so you may want to do a few relaxation
exercises before a presentation, or at least breath in and out as
deeply and slowly as possible for a few minutes before it is your turn
to speak. The following tips might be useful:
- Make eye contact with your audience as much as you can;
- Talk in your normal voice but a little louder than usual so
that your voice reaches the back of the room (ask if people can hear
you if you're not sure--this can be a good way to relate to your
audience and make them feel that you want to engage them);
- Speak slightly slower than usual so that people can follow
your ideas (again, it is okay to ask if you are speaking slowly
enough--see above);
- Talk TO your audience as if you were talking to individual
people, you might find it helpful to look frequently at a friend to
focus you;
- Never talk to your slides or poster; point to what is
relevant and then turn back to your audience before speaking;
- Explain complicated images, charts, and graphs before
talking about their significance (and ask people if they can see the
image from the back of the room if you are unsure--see above);
- Practice your presentation so you can deliver it with some
confidence and without too many pauses, "you knows," and "ums";
- Practice you presentation in front of friends to see how
long it takes and to help you get over your nerves (you may want to
tape record
yourself and play it back to hear how you sound or even videotape
yourself);
- Finally, try to be enthusiastic about the topic as this
will enliven your audience (don't overdo this though!). Humor is okay,
to a point--like the otherwise distracting images it can help you move
from point to point and can help to reinforce a point as the change in
style and tone will catch your audience's attention.
Checking your
own presentation or that of your peers |
Listen to the presentation carefully and answer the following
questions:
- What do you like best about your peer's presentation?
(Why? How
might he or she do more of it?)
- Is it clear what is being argued or what the topic of the
presentation is? (Write out what you think it is)
- Did the presenter talk loud enough to be heard at the back
of the room? (If some parts were too quiet, make a note of which parts
they were)
- Did the presenter articulate his or her words clearly
enough for everyone to follow? (Make a note of any parts that were
unclear)
- Did the presenter talk slowly enough for everyone to
follow? (If some parts were faster, make a note of which parts they
were)
- Did the presenter make eye contact with the audience and
seem to be talking to you? (If not, where in the presentation did this
happen?)
- Were they any moments when you could not follow the
organization of the presentation--where the transition failed? (If so,
where?)
- Were they any moments when you could not understand how the
examples or evidence fit the overall point of the presentation? (If so,
where?)
- Did your peer include any unimportant or distracting
details in his or her presentation?
(If
so, which ones fit this description?)
- Was the overall presentation engaging and lively? (If not,
how might your peer improve this aspect of the presentation?)
- If the presentation included a PowerPoint or other visuals,
could you see them easily?
- If the presentation included a PowerPoint or other visuals,
could you see how they related to the presentation?
- If the presentation included a PowerPoint or other visuals,
did they support the overall presentation or distract from it? (Give
specific examples)
- Can you think of any additional images, visuals, or
documents that might strengthen the presentation?
- If the presentation was too long, can you suggest areas
that might be cut or condensed?
- Do you have any other advice or observations?
Sandra Jamieson, Drew University. 2006
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